#Discover | #Build #Activate 

Professional coach development 

Equipping coaches with the tools to level-up their athletes mental game 

Answer YES to any of the following and our professional coach development might be a great fit for you.

   Want to receive world-class training to level-up your mental coaching toolkit?
   Want to integrate cutting-edge performance psychology into your coaching practice?
    Keen to gain a competitive advantage by developing your athletes mental game?
Want to subsidise your training costs by helping us generate awareness about our work?

Discover, build and activate your athlete's

#confidence| #coachability| #courage| #self-awareness| #purpose| #adaptability| #perseverance| #optimism| #dependability| #passion| #self-regulation| #equanimity| #humility| #accountability#self-efficacy| 

Underpinned by our cutting-edge research & consultancy in elite sport we provide coaches with high-impact training to level-up their mental coaching toolkit. With a range of flexible training options we guide coaches through 3 key steps.

Step 1: Discover

Coaches discover the mental strengths that support optimal development & performance

Step 2: Build

Coaches develop the practical knowledge, tools & strategies to build these strengths in their athletes

Step 3: Activate

Coaches learn how to activate these strengths naturally by optimising the development environment

 What's included in our coach development training

Check out some of the key features of our coach development training

World-class trainers

Our online training sessions are delivered by world-class practitioners in  performance psychology and talent development

GROWTH coaching

We train you how to create and implement custom GROWTH plans tailored to your athletes unique strengths profile

Strengths profiling

We train you to identify and review your athletes unique mental strengths profile which helps inform their own mental training plan

Practical psychology

No fluff or fancy jargon. All our training is hands-on, practical knowledge that can be put into practice from the get-go

Best-practice strategies

Our training utilises the same highly effective strength-building strategies we use in our work with elite athletes and coaches


All our training is underpinned by our own cutting-edge research in performance psychology and talent development

Meet the expert trainers for your coach development

To provide world-class training & professional development we believe it’s crucial that our trainers are world-class educators & practitioners.

Dr. Andrew Mills PhD, MSc, C.Psychol

Performance psychologist,  associate lecturer,  talent development consultant, researcher, journal reviewer, PhD external advisor, published author, workshop facilitator, mental strengths trainer
co-founder model athlete, Liverpool John Moores University
Before starting ModelAthlete® based on his doctoral research Andrew worked as a lecturer, researcher and sport psychology consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has over 10 years teaching and applied experience. He has carried out research and consultancy with athletes, coaches and sport parents from a wide-range of elite sport organisations. He also contributes to Liverpool John Moores University's MSc Sport Psychology programme. Andrew’s research focuses on the individual and environmental strengths that interact to underpin optimal performance and development. As an athlete, Andrew played football at the elite youth academy level in the UK and also played and coached in the Victorian State League in Australia.

Prof. Joanne Butt PhD, MSc, C.Psychol

Professor of sport psychology, performance psychologist, talent development consultant, researcher, published author, PhD supervisor, journal editor, workshop facilitator, mental strengths trainer
Professor of sport psychology, liverpool john moores university, uk
Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians and English Institute of Sport developing athletes. Joanne's research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances. As an athlete Joanne played field hockey for Wales and has also coached hockey at high school and state level in the US. 

You’re in elite company

Our expert trainers have worked with a wide-range of world-class sport organisations. Working with us means you and your athletes receive the same mental strength training that we provide to elite athletes and coaches.

Train now. Pay later.

Our range of flexible payment options make it easier for all coaches to level-up their mental game.

Discover. Build. Activate.

Ready to level up your athletes mental game?

Schedule a FREE 30-min online consultation to discover more.
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