#Discover | #Build | #Activate |
Professional coach development
Equipping coaches with the tools to level-up their athletes mental game
Answer YES to any of the following and our professional coach development might be a great fit for you.
Discover, build and activate your athlete's
#confidence| #coachability| #courage| #self-awareness| #purpose| #adaptability| #perseverance| #optimism| #dependability| #passion| #self-regulation| #equanimity| #humility| #accountability| #self-efficacy|
Underpinned by our cutting-edge research & consultancy in elite sport we provide coaches with high-impact training to level-up their mental coaching toolkit. With a range of flexible training options we guide coaches through 3 key steps.
Step 1: Discover
Coaches discover the mental strengths that support optimal development & performance
Step 2: Build
Coaches develop the practical knowledge, tools & strategies to build these strengths in their athletes
Step 3: Activate
Coaches learn how to activate these strengths naturally by optimising the development environment
What's included in our coach development training
World-class trainers
Our online training sessions are delivered by world-class practitioners in performance psychology and talent development
GROWTH coaching
We train you how to create and implement custom GROWTH plans tailored to your athletes unique strengths profile
Strengths profiling
We train you to identify and review your athletes unique mental strengths profile which helps inform their own mental training plan
Practical psychology
No fluff or fancy jargon. All our training is hands-on, practical knowledge that can be put into practice from the get-go
Best-practice strategies
Our training utilises the same highly effective strength-building strategies we use in our work with elite athletes and coaches
Evidence-based
All our training is underpinned by our own cutting-edge research in performance psychology and talent development
Meet the expert trainers for your coach development






Dr. Andrew Mills PhD, MSc, C.Psychol
Performance psychologist, associate lecturer, talent development consultant, researcher, journal reviewer, PhD external advisor, published author, workshop facilitator, mental strengths trainer
co-founder model athlete, Liverpool John Moores University
Before starting ModelAthlete® based on his doctoral research Andrew worked as a lecturer, researcher and sport psychology consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has over 10 years teaching and applied experience. He has carried out research and consultancy with athletes, coaches and sport parents from a wide-range of elite sport organisations. He also contributes to Liverpool John Moores University's MSc Sport Psychology programme. Andrew’s research focuses on the individual and environmental strengths that interact to underpin optimal performance and development. As an athlete, Andrew played football at the elite youth academy level in the UK and also played and coached in the Victorian State League in Australia.
Prof. Joanne Butt PhD, MSc, C.Psychol
Professor of sport psychology, performance psychologist, talent development consultant, researcher, published author, PhD supervisor, journal editor, workshop facilitator, mental strengths trainer
Professor of sport psychology, liverpool john moores university, uk
Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians and English Institute of Sport developing athletes. Joanne's research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances. As an athlete Joanne played field hockey for Wales and has also coached hockey at high school and state level in the US.
You’re in elite company






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Discover. Build. Activate.