Our game plan is clear: To empower athletes to realise their potential athletically and personally

We blend cutting-edge research in performance psychology with world-class training to make an athlete’s mental game a powerful source of competitive advantage.

What makes a model athlete?

Our extensive research and applied practice in elite sport has built a clear picture of the mental strengths modelled by athletes who successfully develop to the world-class level.  As the building-blocks of a strong mental game, when athletes learn to harness and activate these strengths in combination at the right time, they provide a powerful source of competitive advantage by optimising their performance and development.
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Who trains with us?


Developing athletes aged 13-21 across all sports and ability levels


Youth coaches working across all sports and ability levels 

Sport parents

Parents of young athletes aged 13-18 across all sports and ability levels

Community clubs

Group training for clubs and teams across all sports and ability levels

High schools & colleges

Student-athletes on varsity and collegiate athletic programs 

Elite pathways

Athletes on elite development pathway programs

You’re in elite company

Our expert trainers have worked with a wide-range of elite sport and educational organisations.

Meet some of our expert trainers 

To provide world-class training and professional development we believe it’s key that our trainers are world-class practitioners.

Dr. Andrew Mills PhD, MSc, C.Psychol

Performance psychologist, talent development consultant, lecturer, researcher, published author, PhD external advisor, journal peer-reviewer
Before founding ModelAthlete, Andrew worked as a lecturer, researcher and performance psychologist at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has carried out research and consultancy with a wide-range of elite sport organisations. Andrew’s pioneering research focuses on the individual and environmental strengths that underpin optimal performance and development. With a strong applied focus, this research is often used by elite sport organisations to both inform and optimise their athlete development pathways.

Prof. Joanne Butt PhD, MSc, C.Psychol

Professor of sport psychology, performance psychologist, lecturer, researcher, published author, MSc & PhD supervisor, journal editor
Professor of sport psychology, liverpool john moores university, uk
Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians. Joanne’s research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances.
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