Our game plan is clear.
Empower athletes to realise their potential.

Our eTraining Arena blends cutting-edge research in performance psychology with world-class training to make an athlete’s mental game a powerful source of competitive advantage.

What makes a
model athlete?

Our scientific research and applied practice in elite sport has built a clear picture of the psychological and behavioural strengths modelled by world-class athletes.  As the building-blocks of a strong mental game, when athletes learn to harness these strengths and activate then in combination at the right time, they provide a powerful source of competitive advantage.
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Who trains with us?


Developing athletes aged 13-19 across all sports and ability levels


Youth coaches working across all sports and ability levels 

Sport parents

Parents of young athletes across all sports and ability levels

Community sport

Clubs and teams across all sports and ability levels

High schools & colleges

Student-athletes on varsity and collegiate athletic programs 

Elite pathways

Athletes on elite development pathway programs

You’re in elite company

Our expert trainers have worked with a wide-range of elite sport and educational organisations.

Meet some of our expert trainers 

To provide world-class training and professional development we believe it’s key that our trainers are world-class practitioners.

Dr. Andrew Mills PhD, MSc, C.Psychol

Performance psychologist,  associate lecturer,  talent development consultant, researcher, journal reviewer, PhD external advisor, published author, public speaker
Founder,  model athlete, Liverpool John Moores University, UK
Before starting ModelAthlete® Andrew worked as a lecturer, researcher and talent development consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has over 10 years teaching and applied experience. He has carried out research and consultancy with a wide-range of elite sport organisations and currently teaches on Liverpool John Moores University's MSc Sport Psychology program as an associate lecturer. Andrew’s research focuses on the individual and environmental strengths that interact to underpin optimal performance and development. As an athlete, Andrew played football at the elite youth academy level in the UK and also played and coached in the Victorian State League in Australia.

Prof. Joanne Butt PhD, MSc, C.Psychol

Professor of sport psychology, performance psychologist, talent development consultant, researcher, published author, PhD supervisor, journal editor, public speaker
Professor of sport psychology, liverpool john moores university, uk
Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians and English Institute of Sport developing athletes. Joanne's research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances. As an athlete Joanne played field hockey for Wales and has also coached hockey at high school and state level in the US. 
Get a tAILORED training program for your organisation

Interested in custom eTraining for your athlete development pathway?

Let’s chat.