Our game-plan is clear | Our mission is clear | Our vision is clear

We empower athletes to realise their potential

Based on our cutting-edge research and consultancy in elite sport we provide world-class training to make an athlete’s mental game a powerful source of competitive advantage.

About our work

Our world-class research and consultancy in elite sport has built a clear picture of the mental strengths modelled by athletes who develop to - & excel at - the world-class level.  Collectively we call these development strengths. As the building-blocks of a strong mental game, when athletes learn to harness these strengths & activate them in combination at the right time, they provide a powerful source of competitive advantage by optimising their performance. The good news is that all developing athletes regardless of ability have the potential to build & apply these strengths with the right training. We provide that training through on-demand micro-workshops & 1-1 sessions.
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Meet our expert mental strength trainers 

To provide world-class training and professional development we believe it’s key that our trainers are world-class practitioners.

Dr. Andrew Mills PhD, MSc, C.Psychol

Performance psychologist,  associate lecturer,  talent development consultant, researcher, journal reviewer, PhD external advisor, published author, workshop facilitator, mental strengths trainer
co-founder model athlete, Liverpool John Moores University
Before starting ModelAthlete® based on his doctoral research Andrew worked as a lecturer, researcher and sport psychology consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has over 10 years teaching and applied experience. He has carried out research and consultancy with athletes, coaches and sport parents from a wide-range of elite sport organisations. He also contributes to Liverpool John Moores University's MSc Sport Psychology programme. Andrew’s research focuses on the individual and environmental strengths that interact to underpin optimal performance and development. As an athlete, Andrew played football at the elite youth academy level in the UK and also played and coached in the Victorian State League in Australia.

Prof. Joanne Butt PhD, MSc, C.Psychol

Professor of sport psychology, performance psychologist, talent development consultant, researcher, published author, PhD supervisor, journal editor, workshop facilitator, mental strengths trainer
Professor of sport psychology, liverpool john moores university, uk
Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians and English Institute of Sport developing athletes. Joanne's research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances. As an athlete Joanne played field hockey for Wales and has also coached hockey at high school and state level in the US. 

You’re in elite company

Our world-class trainers have worked with a wide-range of elite sport organisations.

Keen to get the ball-rolling?

Get started for FREE with either our on-demand discovery workshop or a 30-min complimentary discovery chat.