Before starting ModelAthlete® based on his doctoral research Andrew worked as a lecturer, researcher and sport psychology consultant at Sheffield Hallam University's Centre for Sport & Exercise Science (CSES) in the UK. Holding an MSc and PhD in sport & performance psychology, Andrew is a chartered psychologist with the British Psychological Society (BPS) and has over 10 years teaching and applied experience. He has carried out research and consultancy with athletes, coaches and sport parents from a wide-range of elite sport organisations. He also contributes to Liverpool John Moores University's MSc Sport Psychology programme. Andrew’s research focuses on the individual and environmental strengths that interact to underpin optimal performance and development. As an athlete, Andrew played football at the elite youth academy level in the UK and also played and coached in the Victorian State League in Australia.

Joanne currently works as a Professor of Sport Psychology at Liverpool John Moores University’s internationally renowned School of Sport & Exercise Sciences. Joanne completed her MSc and PhD at Miami University and is a chartered sport and exercise psychologist with the British Psychological Society (BPS). With over 20 years teaching and applied experience, Joanne has delivered sport and performance psychology support to a wide-range of elite athletes and teams across a variety of levels including Team GB Olympians and English Institute of Sport developing athletes. Joanne's research focuses on the key psychological constructs that impact on athletes’ and coaches’ development and performances. As an athlete Joanne played field hockey for Wales and has also coached hockey at high school and state level in the US.